AfBBA seeks cooperative or joint ventures with other organisations, towards offering better solutions to the problems that exist in the region.
Further, AfBBA recognizes that a good networking of business at local, national and international levels is vital to enhancing the development of the two regions. We therefore focus much of its attention on creating relationships with other organisations and often join forces with regional and national Trade Associations to promote events on trade and investment between African countries and the UK.
The association acts as an umbrella for trade organisations and governments in promoting business related matters between Africa and Britain, particularly in addressing and resolving specific needs and concerns in both regions.
The association is committed to working together on longer term basis with individual countries or clusters of businesses, and assist specific micro and macro issues facing businesses and governments and offer innovative initiatives and opportunities which will foster wider participation, inclusiveness and cooperation with the British private sector.